How has Chevrolet strategically managed its brand and reputation over the last 100 years? What opportunities and threats will affect Chevy’s branding and reputation in the future?

MKT650 Marketing Strategy CHEVROLET CHEVROLET Case Analysis #2 | MKT 650 Case 9 Chevrolet: A Century of Product Innovation* Synopsis: This case examines Chevrolet’s history of product innovation, branding strategy, and…