Tourism and Transport- an Analysis
Demonstrates the relationship between transport and tourism through an in-depth comparative analysis of the City Circle Tram and the Melbourne City Sightseeing Tour. The analysis and evaluation should consider the following elements:-
- A detailed comparison of the strengths and weaknesses of both products, service levels and the overall experiences from the tourist’s viewpoint
- An evaluation of how both products are currently integrated into Melbourne’s transport and tourism systems.
- Recommendations to improve the existing products, service levels and the overall visitor experience and to better integrate them into Melbourne’s transport and tourism systems.
- Evidence of the application of relevant tourism and transport management theories and concepts to the case study, drawing on appropriate supporting examples, and discussing any implications and issues arising. The report should include the following
- An Executive Summary which includes the main findings and recommendations of the report;
- A Table of Contents with section numbers, section titles/headings and page numbers;
- A brief Introduction that provides an overview of the City Circle Tram and the Melbourne Visitor Shuttle as well as the contents of the report;
- The Main Body of the report in sections, which should include the following elements: o A detailed comparison of the strengths and weaknesses of both products, service levels and the overall experiences from the tourist’s viewpoint.
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An evaluation of how both products are currently integrated into Melbourne’s transport and tourism systems, linked to tourism and transport management theories and concepts.
- A Conclusion, which summarises the key findings and briefly discusses any recommendations and implications arising from the analysis;
- A Reference List and in-text referencing in APA Referencing Style with a minimum of four (4) academic journal articles, texts (e.g. the prescribed text), government sources and relevant media sources (e.g. newspaper articles, trade publications) to support your discussion; and
- Any relevant Appendices (e.g. maps, illustrations, statistics). The report should be based on research evidence rather than personal opinion. Use relevant examples to strengthen your analysis and to support your arguments. Criteria used to grade this task:
- Provide a detailed comparison of the strengths and the weaknesses of various transport products, service levels and the experiences associated with them;
- Analyse the transport and tourism systems of a location and how transport products are integrated;
- Provide recommendations to improve the existing products, service levels and the overall visitor experience and to better integrate them into transport and tourism systems.
- Apply the relevant tourism and transport management theories and concepts to the case study, drawing on appropriate supporting examples, and discussing any implications and issues arising.
- Present your ideas and findings in writing using APA referencing style.
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