Week 3 Assignment and Discussion
Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.
Write a 700- to 1,050-word paper in which you provide detailed answers to the following discussion questions at the end of the case study:
- Describe Whirlpool’s global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy?
- What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
- What are the key lessons to be learned from Whirlpool’s experience in emerging markets?
Utilize outside source material to support your ideas, and include analytical data specific to this study.
Cite at least three outside references in addition to your textbook.
Format your paper consistent with APA guidelines.
Respond to the following in a minimum of 175 words:
Select Mexico, India, or Japan. Imagine that you are a manufacturer of camping equipment and would like to sell you products in that selected country. Discuss the distribution channels you would consider for that country.
- What is the role of metrics and measurement in the strategy process?
- What are some factors to consider when segmenting global markets?
Self-Introductory Memo
Write a memo addressed to a prospective supervisor to introduce yourself. Your memo should have four headings:
- Education— including goals and accomplishments.
- Job Information—where you have worked and your responsibilities.
- Community Service—volunteer work, church work, youth groups.
- Writing Experience—your strengths and weaknesses as a writer, the types of writing you have done, your knowledge of and experience in writing e-communications, and the audiences for whom you have written.