XL001294 – Global Marketing Assessment
Required a critically analyze and evaluate the scotch whisky and Brexit (2019) case study to be able to complete following task
- Carry out a macro-environmental analysis of the scotch whisky and Brexit (2019) case study ( including the findings in Appendix 1)
question 1 requires you to only use the information in the case study attached here and global marketing theory to justify the answer. Highlight the key strategic issues and choices facing the uk and the scotch whisky after UK leaves the EU - USING SECONDARY RESEARCH ,discuss the potential impact of increasing trade tension between the us and the uk and its impact on the procedures of single malt whisky and sales in the US .To highlight the answer select one of the single malt whisky product or brand and explain using the global marketting theory how we would compensate for the potential loss of sales in US.
For part 2 Expected to undertake independent research using the academic literature and data base available .
Ensure that report is appropriately referenced and demonstrated and application of theory and concepts of global marketing is used.
- Required plagiarism below 20
- Report Structure and process. 15
Understanding and use of relevant global marketing theory. 20
Analysis and evaluation of Scotch Whisky & Brexit (2019) case study (ONLY USING INFORMATION FROM THE CASE STUDY) 30
USING SECONDARY RESEARCH, discuss the potential impact of increasing trade tension between the US and the UK and its impact on the producers of single malt whisky and sales in the US. To highlight your answer, select one single malt whisky product or brand and explain using global marketing theory how you would compensate for the potential loss of sales in the US. Understanding and use of relevant global marketing theory.
- Your submission must be accompanied by the front cover declaration that this is your own work being submitted for academic credit.
- Plagiarism is academic misconduct and any instances found will be referred to the Academic Misconduct Officer (ACO)
