Blog

Please provide a brief fully referenced background to this report. This should include:

• An overview of the industry, the organisation, and the needs of the market
• Explanation of the market offering provided

Provide three (3) appropriate consumer market segments for the company to consider targeting – you MUST use a segmentation table (see p. 171 of prescribed text) to present this information.

• Use all four (4) bases (geographic, demographic, psychographic, behavioural)
• Use two (2) variables within each base
• Provide fully referenced justification of the segmentation bases and variables you have included as an explanation of your segmentation table

(350 words)

From the three (3) consumer segments identified in the Market Segmentation section RECOMMEND ONE (1) target market for Foodbank to focus on and provide a fully referenced justification of the recommended target market:

• Choose ONE (1) consumer target market and justify why that should be the target market Foodbank directs its marketing activities towards
• Provide a detailed consumer profile of the recommended target market based on the segmentation variables as detailed in the Market Segmentation section

Considering the target market that you have recommended and discuss how you would differentiate and position Foodbank’s market offerings in those potential consumers’ minds (fully referenced):

• Consider the five (5) bases of differentiation (product, image, service, people, channel) and choose the most appropriate bases (more than one) to discuss
• You must provide a positioning statement
• Illustrate where Foodbank is positioned, relative to competitors, on a positioning map (sometimes referred to as a perceptual map)

Make sure your conclusion:

• Summarises the important elements of the entire report
• Offers clear implications for Foodbank and what it means for the organisation

• Following the requirements listed on pages 11-13 of these guidelines
• Appropriate use of resources
• Use of credible and relevant sources (minimum of five different sources, with at least two of these being peer reviewed sources)
• Correct and consistent use of the Harvard style of referencing

No mistakes in grammar and spelling – give us a piece of work you can be proud of with concise, clear, professional language and writing style