Management of Innovation Technology
Review the responses (bellow) to the case “Organizing for Innovation at Google” from Chapter 10 (attached as reference) and answer the following questions only
- What insights did you gain from reading the responses to this case?
- How will you be able to apply them when you manage a technological team?
Responses of the case below (Case attached on the other file as CH10)
Chapter 10 – Organizing for Innovation at Google
RESPONSES:
- What are the advantages and disadvantages of the creative side of Google being run as a flexible and flat “technocracy”?
The advantages of googles progressive outlook on how to implement a standard for transparency in combination with a means to keep its employees engaged in their roles and duties. Google values creative employees to be stimulated in an open a work environment, without pressures of typical business culture. This allows ideas to flow naturally and leads to a….Continue Reading….
- How does Google’s culture influence the kind of employees it can attract and retain?
Google’s culture influences the kinds of employees it can attract and maintain because they have a culture that focuses on creativity in a diverse environment. “ Google has a flat organizational structure and mandates to spend 20 % of the time on innovative projects of their choosing.” (Strategic Management) Google has….Continue Reading….
- What do you believe the challenges are in having very different structure and controls for Google’s creative side versus the other parts of the company?
One of the main challenges in having different structure and controls for Google’s creative side versus the other parts of the company is keeping up with the differences between the all the structures in place. This can be a challenge because it may create issues when the different areas attempt to communicate. The creative side of Google tends to….Continue Reading….
- Some analysts have argued that Google’s free-form structure and the 20 percent time to work on personal projects is possible only because Google’s prior success has created financial slack in the company. Do you agree with this? Would Google be able to continue this management style if it had closer competitors?
I agree department division in corporate companies makes the task of managing a team a lot easier, and it gives a sense of who is in charge. Google separated their creative department from their business department, while this separation helps with each person being able to carry out their duties without the distraction of other divisions, it really hinders the maximum amount of collaboration. If the business division and the creativity division were….Continue Reading….