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B123: Managing in the Workplace

Question 1: (25 marks) (word count: 500 words)

1. Apply the two approaches to strategy “Market based approach” and “Resource based approach” to a two different products or services- one example for each strategy ?  (15 marks)
2. Also explain in your own words the difference between “Transactional marketing” and “Relationship Marketing”?(10 marks)

Question 2: (25 marks) (word count: 500 words)

1. Explain using your own words and examples the difference between “Transactional leadership” and “Transformational leadership”? (15 marks)Managing in the Workplace
2. Apply Using SMART framework to set objectives for any product/service you choose? (10 marks).

Question 3: (25 marks) (word count: 300 words)

• A company is producing a product for selling price of $5000, while incurs the following costs:

Rent: $1500, shipping $1000, raw material $2200, packaging $300, insurance $2000, fixed salaries $1500, manufacturing electricity $1000, advertising 3000

Calculate the break-even in unites. Show your calculations? (15 marks)

Choose a company from your local market and identify the fixed and variable costs as examples from the chosen company? (10 marks)

Question 4: (25 marks) (word count: 500 words)

1. Choose a company and apply and identify the quantitative and qualitative aspects for performance evaluation? (15 marks)
2. identify and apply the 4 Es to the chosen company? (10 marks)