BBA323 Total Quality Management
Goals:
- Describe the TQM strategic process and its stages within the tourism organizations
- Gain knowledge of the different programs and policies of TQM design, implementation and follow up within the tourism firms
Question 1 (600 words):
- Please introduce your own definition of Business Excellence within the perspective of sustainable development. Provide a critical fully-referenced definition and critical discussion. Please discuss lean six-sigma and benchmarking as enablers of business excellence
- Please select an organization which is renown for its Business Excellence on operational and strategic level and provide a critical account of its Business Excellence model and the TQM metrics used to gauge its performance
Question Two (600 words):
Apply the Malcom Baldridge Business Excellence Framework in your given organization in order to:
- Mention its strategic quality mission, vision and corporate values.
- Discuss its strategic quality planning and the role of leadership in its successful implementation.
- Analyze critically the alignment the organization achieves between customer focus and internal processes.
- The role of Human Resources in the successful achievement of Business Excellence.
Conclusion (300 words):
- Why are companies striving for business excellence better suited for global competition?
This activity must meet the following formatting requirements:
- Font size 12
- Double-spaced
- 1500 words
- Harvard Referencing System