BSD115 Management Report
Executive Summary (half to one page maximum) – You need to provide a synopsis of the major parts of the report, summarising its key elements (e.g., the purpose (including the business issue), the approach, the findings, the conclusion, the recommendations, etc)). The executive summary provides the essence of the report and is written after you have written the sections appearing below (half to one page maximum).
Table of Contents
1.0 Introduction (approx. 150 words) – You need to introduce to your CEO the business issue in focus (i.e., the ‘what’? question and its implications), what management functions /theories are relevant and why, and how the issue is going to be addressed.
2.0 Defining and framing the Issue (approx. 475 words) – You need to identify the underlying reasons why the issue has arisen in the first place (the ‘why’? question). As part of this, you will need to frame the issue in relation to the current practices with management functions (including supporting theory/theories) that may have contributed to the issue. You should include some consideration of any relevant environmental factors (internal/external) that may have influenced the issue.
3.0 Addressing the Issue (approx. 475 words) – You need to show how you will address the underlying reasons that have contributed to the issue by outlining changes to the existing practices with the identified management functions (the ‘how’? question). Your arguments need to be supported with reference to theory/theories that endorse the new approach.
4.0 Conclusion (approx. 200 words) – You need to provide a summary and evaluation of the key findings of the report. You may choose to identify some limitations and/or assumptions associated with the findings that reader of the report should be aware of.
5.0 Recommendations (approx. 200 words) – You need to provide two to three recommendations on the courses of action that the business ‘should’ undertake. These recommendations should clearly and succinctly outline a suggested plan of action i.e., where to from here. Recommendations should be based on the interpretation of your findings and should typically be in point or numbered form (one or two clear sentences and should not include citations or content not previously addressed). Relevant aspects of the SMART framework should be used in outlining the recommendations.