BUS 1038: BUS Concepts 1 – Group Project
Group Project 1:
- For this assignment, each group will select a company (by a draw) to study. Using the guidelines below, each group will analyse the trends and challenges in the company and submit a report. The report will have five parts, as described below.
Detailed Guidelines
Part One: Company Background and Rational for Choice
Include the following content in three paragraphs:
- An Introduction which provides a brief overview of the company (e.g. name, size, industry, products/services offered by the company, where it operates, how this company differentiates itself from competitors, etc.)
- Vision and Mission Statement(s) of the company, and the significance of those statements to the competitiveness of the company.
Part Two: Trends and Challenges Impacting the Company
Include the following content in three paragraphs:
- Technological trends impacting the company’s operations (e.g. supply chain technologies, online presence, social media, artificial intelligence, payment technologies, etc.)
- Economic trends which are impacting the company’s operations (e.g. trends in demand and supply of their products/services, unemployment rate, consumer confidence in the economy, exchange rates, stock market performance, government monetary and fiscal policies, etc.)
- Global and other general trends affecting the company’s operations (e.g. free trade agreements and competition, labour mobility, global and multi-domestic strategy decisions, unemployment levels, mergers and acquisitions, etc.)
Part Three: Sustainability Strategies
Include the following content in three paragraphs:
- Strategies being used by the company to stay competitive amid the challenges and trends discussed in part two.
- Corporate Social Responsibility strategies
- Employee motivation/empowerment program(s)
Part Four: Conclusion
Include the following:
- A summary of what you learned from the content of this assignment, in terms of the practical application of concepts relevant to the company’s operations (e.g. how the company is taking advantage of technology to enhance operations, strategies used to boost demand in today’s competitive environment, how the company exemplifies social responsibility, etc.)
- What you learned working as a group and what your group could have done differently.
Part Five: References
- Use APA format for this assignment. A minimum of four references are required to support your analysis. Please refer to the ‘Requirements’ section below for details.