BUS108- Writing Routine and Positive Messages
7-35. Message Strategies: Granting Claims [LO-4] Like many of the staff at Razer, you are an avid game player. You can therefore sympathize with a customer who got so excited during a hotly contested game that he slammed his Razer Anansi keyboard against his chair in celebration. Razer products are built for serious action, but no keyboard can withstand a blow like that. However, in the interest of building goodwill among the online gaming community, your manager has approved a free replacement. This sort of damage is rare enough that the company isn’t worried about unleashing a flood of similar requests.
Your task: Respond to Louis Hapsberg’s email request for a replacement, in which he admitted to inflicting some abuse on this keyboard. Explain, tongue in cheek, that the company is “rewarding” him with a free keyboard in honor of his massive gaming win, but gently remind him that even the most robust electronic equipment needs to be used with care. You can learn more about the company and its products at www.razerzone.com.
7-37. Message Strategies: Routine Announcements [LO-4] As a way to give back to the communities in which it does business, your company supports the efforts of the United Way, a global organization that works to improve lives through education, income stability, and healthy living choices.230 (Links to an external site.) Each year, your company runs a fundraising campaign in which employees are encouraged to donate money to their local United Way agencies, and it also grants employees up to three paid days off to volunteer their time for the United Way. This year, you are in charge of the company’s campaign.
Your task: Compose a four-message sequence to be posted on the company’s internal microblogging system (essentially a private version of Twitter). The messages are limited to 200 characters, including spaces and punctuation. The first message will announce the company’s annual United Way volunteering and fundraising campaign (make up any details you need), and the other three messages will explain the United Way’s efforts in the areas of education, income stability, and healthy living. Visit the United Way website at www.unitedway.org to learn more about these three areas.
7-43. Message Strategies: Goodwill Messages [LO-4] Every April, your company stages a competition for the sales department called Spring Surge, which awards sales representatives who bring in the most new revenue during the month. The awards are significant, including a first prize of a trip to Hawaii for the winning sales rep’s entire family, and most people in the department take the competition seriously.
Here are the results of this years’ competition:
- 1st place (trip for family to Hawaii): Juanita Hermosa
- 2nd place (luxury box seats at an NFL playoff game): Jackson Peabody
- 3rd place ($500 prepaid credit card): Duane Redd
- Total new revenue booked during April: $4.7 million
Your task: Write a brief post (150–200 words) for your company’s internal social networking platform, incorporating these results and thanking everyone in the sales department for their efforts during the Spring Surge.