Business Revenue & Customer Flow
Resources:
- Use book forth edition the market research toolbox a concise guide for beginners
The Market Research Toolbox, Ch. 11
The Market Research Toolbox, Ch. 14
Using Descriptive Statistics In Marketing Grading Guide
- Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.
- Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
Write a 525- to 700-word paper in which you:
- Explain the descriptive statistics determined and their direct use in attracting customers.
- Analyze additional information needed to develop a better marketing strategy.
- Assess how you would collect this additional information.
Format your paper consistent with APA guidelines.