BUSN International Business Essay
First essay: Identify a You-tube video from a quality source (e.g. TedX) that discusses any cross cultural perception, interpretation or attitude issue and its effect business behavior. Use appropriate theory to analyse issues raised. (800 words)
Second essay: Using appropriate theory, compare and contrast the market entry methods of two Australian or Asian firms that have entered a foreign market.(800 words)
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Third essay: Write a essay reflecting on your key learning(s) related to managing across cultures that you have gained from the topic International business management. (800 words)