Celebrity and Company Combination Analysis
Go on Twitter (if you do not already have an account, create one).
Choose a celebrity and company combination. This combination should be such that the celebrity endorses the brand. Follow the celebrity on Twitter, and also follow the company that the celebrity endorses. You can choose any combination (celebrity/company) you would like. Follow the celebrity and company for a few days and then answer the following questions:
- Do you believe the celebrity endorser’s Twitter account follows through with the image of the company/brand?
- Discuss specific examples of why or why not.
- Do you think the company is doing it “right” or “wrong” on Twitter?
- Discuss specific examples of why or why not.