Digital and Social Media Audit Discussion
Task
Choose a brand/ organisation (it can be where you work or for your dream organisation- If an organisation has multiple offerings (brands/products/services) please select only one product as the focus of your audit).
You need to monitor and evaluate the digital activity of your chosen organisation/brand by conducting a digital media audit. The purpose of this task is to get you used to analysing digital communication practices of a brand in real-time to determine what the organisation is doing well and what they need to improve. Then you need to complete the post in our MKT525 i2 discussion forum. The post is worth 10 marks. As part of your post, you need to consider and answer the following digital auditing questions.
Post (worth 10 marks)
In your first discussion post, please answer the following questions:
- What is your organisation? (brief background of the organisation/brand) – provide a link to their website and all social media pages
- Does their social site(s) link to website?
- How many “likes” does the organisations have per site?
- What type of other media (i.e. traditional media like broadcast/ print etc) do they use, is it linked to the digital media? is it appropriate?
Identify two key touchpoints (i.e. social media platforms/traditional etc) and focus in-depth to explain how these contact points are either are trusted or painful for the consumer.