Digital Marketing Content Publishing
Assessment 1: Digital Marketing Content Publishing and Analysis in Salesforce Social Studio (Individual Assessment) (25% of the final grade)
Assessment 1 is in two (2) parts:
- Analysing existing content (all content that uses the keyword or hashtag ‘FoodbankWA’) using Salesforce Social Studio ‘Analyse’ function; and
- Creating and publishing one (1) post promoting FoodbankWA onto the Social Studio Digital Hub Facebook page using Salesforce Social Studio ‘Publish’ function.
This individual assessment is designed to refine and apply your digital marketing content publishing
and analysis skills, specifically, your skills in creating, publishing and analysing social media content
using the Salesforce Social Studio platform.
In week 1, you will:
- Receive log-in details for Salesforce Social Studio (https://socialstudio.radian6.com/login).
- Receive detailed instructions on how to use Salesforce Social Studio.
In week 2, you will:
- Do tutorial hands-on activities using the ‘Publish’ function, to prepare you for this assessment.
- Do tutorial hands-on activities using the ‘Analyse’ function, to prepare you for this assessment.
In weeks 3-5 you will continue to do weekly activities designed to assist you with Assessment 1.For on campus students, it is imperative that you attend the tutorials. For online students, it is imperative that you participate in the weekly online activities, online Discussion Boards and online Collaborate sessions, which will prepare you for this assessment.