EVT101A: Event Concepts and Design
Learning Outcomes
- Identify and justify the elements to be considered within the design of an event.
- Explain the various roles involved in event production, event direction and show calling, and demonstrate how to integrate them effectively.
- Present an event concept plan in a creative and persuasive manner
Part A: 1500 word report
Building upon the material submitted in assessments 1 and 2, the report that you are submitting for assessment 3 part A should detail and explain (at a minimum) the following:
Introduction (100-150 words): Discuss your brief, research, objectives and your conceptin terms of Goldblatt’s 5 W’s. Consider and implement the feedback received from assessment 2.
Lighting, sound, video, AV and SFX (50-100 words): In broad terms the lighting, sound,video and SFX design brief should detail the outcomes in such a manner that the lighting, sound and SFX technicians can interpret and implement the instructions. That is, the brief should describe what effects are desired, not the equipment required to achieve them. For example: As this will be a beach wedding during the day there should not be any real lighting requirements for the ceremony, unless the photographer advises otherwise. However, as beaches can be windy, a sound system of microphones, small mixing desk and speakers will be required for all guests to be able to enjoy the ceremony. The specific equipment should be suitable for use outdoors, in sand, wind and water. There will be no other special effects
requirements at the ceremony (79 words).1
Performers, talent and entertainment (50-100 words): In broad terms detail any performers, talent or entertainment outcomes. Entertainment is all of the things the guests are going to be doing during the event. This will include all the elements that you think will
contribute to your event experience. For example: The wedding ceremony will require the services of a MC to assist with the welcoming, ushering, coordination of marshalling and seating guests, introducing the ceremony, warming up the guests and closing the official
ceremony proceedings. In addition, a civil celebrant and professional wedding photographer will be required. A registered early childhood assistant should be considered so that a separate children’s section can be created a discrete distance away from the main wedding
ceremony, where children can be entertained and cared for but still be part of the ceremony. Later at the reception, guests will be entertained by speeches, socialising, drinking and dancing (102 words).
Event staff roles and responsibilities (100-150 words): Staff roles should describe both the event staff and any venue staff who might be required over and above entertainment requirements.
Skills and resources matrices (50 – 100 words each but does not count towards word count): Develop a matrix of required or anticipated resources and skills (one matrix for each). Here you need to provide a detailed description and reasoning as to why each element is included. In doing so, you should address questions like: Are they available and easy to procure (seasonal, expensive, abundant or limited supply)? How long might it take to obtain what you need? How long is its shelf life? Where can you store it before and after
the event?
You should include a matrix for the following (where applicable):
- Lighting, sound, and effects
- Décor, decorative, scenic, set and prop
- Venue
- Food and beverage
- Talent and entertainment
- Permits and licences
- Transport, storage and logistics
- Workplace Health and Safety, and risk
- Contractors and vendors
- Backline assumptions
- Software/technology
Additional considerations (50-75 words): Have you made any backline assumptions? If so, what are they?
Run-sheet and timeline (750 words): Create a detailed plan or run-sheet, in its (anticipated) final form. This run-sheet should include times, roles and resources. It should highlight milestones, or critical events in the programme (Critical = must happen for the event to go
ahead. Milestones = important). Milestones highlighted in yellow and critical events in red.
Budget (100 words in table format but does not count towards the word count): Include an income and expenditure report for your event.
Conclusion (50-100 words): Wrap-up your report and leave your client with a sense of confidence and anticipation.
Note that you do not need to include the word count in parenthesis at the end of each section. This is onlyuse here to indicate that the length of the example provided meets the requirement.
Part B: 7 minutes event concept presentation
This presentation is a pitch and as such should be interactive, engaging and exciting to watch. This is where you get to demonstrate that you can present your ideas to clients and satisfy their informational needs while also creating a sense of excitement and confidence about how the event is being implemented.
The presentation should build on the report that you compiled for Assignment 3 Part A. Therefore, it is anticipated that all the sections that you have included in your report will be touched on in your presentation.
Your presentation can be:
- A live, face-to-face presentation
- A videoed presentation
- A presentation recorded through ZOOM or similar software
- An animation
- A PowerPoint presentation recorded with voice over
Please consult with your learning facilitator on your preferred presentation method before creating it. You have the ability to be creative so, if you have an idea that is not on the list above please discuss it with your learning facilitator.
- What it is important to keep in mind is that:
- Your presentation must be original
- Your face and/or voice should feature in the presentation
- The presentation should be no more than 7 minutes in length
- You need to utilise multimedia resources or aids to ensure that the presentation is interesting to your audience (i.e. your client)3
The presentations will be assessed based on how well they have demonstrated their understanding of the brief, the target market and the objectives of Greater Local Council. Presentations will also be assessed on the degree of creativity and industry readiness that they have demonstrated. For more information on assessment criteria, please see the learning rubric below.