Explain the ways in which companies
Module Discussion
- Explain the ways in which companies can set up an online marketing presence. Is it necessary for a business today to have an online presence? Why
- Compare and contrast the different forms of online advertising. What factors should a company consider in deciding among these different forms?
Discussion Requirements:
- Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.
- Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.
In this module, we shall examine direct marketing and its fastest-growing form, Online marketing. Direct marketing can be viewed as more than just a marketing tool. It constitutes an overall marketing approach-a blend of communication and distribution channels rolled out in one. We shall learn how companies develop competitive marketing strategies to create long-lasting customer relationships and value. We shall further extend this to global marketing and we shall examine six major decisions that marketers make in global marketing.
Objectives:
- Describe direct and online marketing and how it can be used to build direct customer relationships
- Explain how companies adapt their marketing strategies mixes for international markets
- Identify three major forms of international marketing organizations
- Describe three approaches to entering international markets.