Ford Motor Company: Basic Financial Ratios

Case Study: Ford Motor Company: Basic Financial Ratios


The focus of this module is the analysis and interpretation of financial statements. Both cases focus on this application of your financial management skills. It would be easy to write ten-page reports on either of them. We are asking you for three pages plus supplementary materials. While it may sound easier to write a short report, this interpretation is misleading. Your report will be scored as to how well you are able to identify the truly relevant aspects of the case; here, that’s the meaningful financial ratios and their interpretation. Depending on your topic, even beyond these cases, some financial ratios are more pertinent, some are less helpful. Identify what really matters. To support your analysis, your write-up should contain sufficient supplementary materials. Importantly, your calculations in Excel belong into an appendix, not in the main body.

Guideline of How to Complete the Paper:

To effectively analyze and interpret the financial statements of Ford Motor Company, it is crucial to focus on key financial ratios that provide insights into its financial health, performance, and efficiency. Here’s a structured approach on how to prepare a concise and insightful report:

1. Introduction

Provide a brief overview of Ford Motor Company, its industry position, recent financial performance highlights, and the purpose of the analysis (i.e., to assess financial health and performance using key financial ratios).

2. Key Financial Ratios

Identify and compute key financial ratios that are most relevant for evaluating Ford Motor Company. These typically include:

  • Liquidity Ratios:
    • Current Ratio
    • Quick Ratio (Acid-test Ratio)
  • Profitability Ratios:
    • Gross Profit Margin
    • Operating Profit Margin
    • Net Profit Margin
    • Return on Assets (ROA)
    • Return on Equity (ROE)
  • Efficiency Ratios:
    • Asset Turnover Ratio
    • Inventory Turnover Ratio
    • Days Sales Outstanding (DSO)
  • Solvency Ratios:
    • Debt-to-Equity Ratio
    • Interest Coverage Ratio

3. Interpretation of Ratios

For each ratio computed, provide interpretation and analysis:

  • Compare each ratio to industry averages or Ford’s historical performance to assess whether the company is performing better or worse relative to its peers.
  • Discuss trends over time (if available) and identify any significant changes or fluctuations.
  • Highlight strengths and weaknesses revealed by the ratios and link them to broader financial strategies and market conditions.

4. Supplementary Materials

Include supplementary materials to support your analysis:

  • Excel Calculations: Attach a separate appendix with detailed calculations for each ratio using Excel. Ensure formulas are clear and easily understandable.
  • Graphs and Charts: Use graphs to visually represent trends in key ratios or comparisons with industry benchmarks.
  • Financial Statements: Include excerpts or summaries of Ford’s financial statements (income statement, balance sheet, cash flow statement) relevant to the analysis.

5. Conclusion

Summarize the key findings from your analysis:

  • Recap the main strengths and weaknesses identified through the ratios.
  • Provide insights into Ford’s overall financial health and performance based on the analysis.
  • Offer recommendations (if appropriate) for improvement or further investigation based on your findings.

Tips for Writing

  • Clarity and Conciseness: Keep the report focused and avoid unnecessary details.
  • Depth of Analysis: Ensure each ratio is thoroughly analyzed with clear explanations.
  • Use of Language: Communicate financial concepts in a clear and accessible manner for your audience.

By following this structure, your report will effectively demonstrate your ability to analyze financial statements using meaningful ratios and provide valuable insights into Ford Motor Company’s financial performance. Remember, the quality of interpretation and relevance of chosen ratios are key to a successful analysis.