Hospitality Culture and People Management
The aim of this assessment is to research and report on one element of a hospitality organizations operations and apply the theories and concepts in this subject to address identified organizational/unit challenges. Therefore, I have chosen The Radisson Hotel Group. Radisson Hotel Group is one of the world’s largest and most dynamic hotel groups with seven distinctive hotel brands with more than 1,100 hotels in destinations around the world. Our portfolio of hotel brands includes: Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson. Radisson Hotels’ highest priority is the health, safety & security of our guests, employees and business partners worldwide.
Instructions:
1. Read the criteria/marking sheet for this RESEARCH REPORT (section 5) prior to starting this task.
2. Choose a hospitality unit or organisation. You should avoid choosing an organisation similar to another student and your lecturer will prepare an off-organisation list.
3. Research information about the organisation.
- You should search the organization’s official website first, looking for basic background information, such as its development history, its mission, its business scope, etc.
- You may use primary sources such as organisational personnel interviews. (Interviewees must be properly identified in thereport in terms of organisation, position and name.)
- You will need to search through the academic literature for this material. It is worth noting here that there is literature in the academic texts and journals relating to some of the more well-known organizations, e.g. Ritz-Carlton.
- You may use secondary data, such as the organization’s annual report, customers’ online reviews, etc.
4. Identify and critically evaluate how one key element of Hospitality, Cultures and People is enacted in the organisation.
- Focus on one element from Hospitality, Cultures and People. For example, you may choose to explore ‘motivation’.
- Further, critically assess any problems or issues the organisation faces in relation to this element. You need to apply concepts based on academic knowledge gained from this subject. Your literature, however, needs to be academically appropriate, which means that your information sources must be from either academic journal articles or government/business reports;
- Make recommendations on how the organisation can improve on its delivery and management of the element.
Develop your individual report (2000 words) in a report format with the following headings and subheadings
- A report cover page–includes the organization’s name, contact methods(website, or address, or contact numbers), your name and student number.
- Executive summary–Details the reasons for the research, the core points of the methodology, the main results and key conclusions. It should be presented as paragraph with relevant sub-headings but should not be more than one page. (100 words)
- Table of Contents
- Introduction–the aims and objectives of the report and the key element you identified for research and analysis. (50 words)
- Background–provides a brief description of the organization, i.e. brief history, organisation structure (e.g. restaurant, hotel chain, locations). Here you will mention the single element of Hospitality, Cultures, & People which you will be exploring. (150 words)
- Literature Review–Identify, research and discuss the element of Hospitality, Cultures & People you explored and the relevant sources you found (e.g. employee rewards, empowerment, culture). In this section, you should report on the steps you have taken to search for existing information about the element you identified. For each step, you must summarize the information found and any key conclusions you can draw from that information relevant to your identified element. At the end, you should have a section summarizing the gaps and limitations in the information you have found and a few sentences describing your overall conclusions and what these mean for conducting further research to fill in the gaps and limitations. (600 words)
- Discussion/Analysis–your analysis of the current situation and any underlying problems/issues in relation to the element you are exploring, e.g. employee motivation, organizational culture, training, empowerment, etc. This must be supported by concepts, frameworks, and other material from the literature which relate to the element you are exploring. (800 words)
- Recommendations–provide recommendation for ways in which the organization could improve on its current practices. Your recommendations need to be appropriately supported and take into account resources, environment and other factors which will contribute to their success. (300 words)
- References-Reference list giving details of any sources used in the research. The APA referencing system is to be used throughout. Using the APA referencing style, you must provide appropriate theoretical support for what you write. That is, you must clearly distinguish between your ideas, other’s ideas adapted to your own, and ideas taken from the literature as verbatim quotations. Literature citations must be relevant.
- Appendices-Appropriate appendices need to be properly linked to the detail within the report.
**Also attached is the lecture materials that cover the elements and concepts. In addition, There is also an past report on the same company “Raddison Worldwide” attached, give you a better understanding on how the report should look and info on the company. Please make sure to use new additional research and differs from the past report.