HOTS Developing Strategic Marketing Plan
Assignment Instructions
You are tasked with developing a Strategic Plan for the future of the hotel you have been managing through HOTS. This is an opportunity for you to review the balance scorecard through performance indicators and review the results from your balance scorecard through performance indicators. Based on the balanced scorecard results, you will provide strategic recommendations for various key hotel departments (Front office, housekeeping, F&B, Marketing, Human Resource) to improve the overall performance indicators of your hotel.
Your plan should include:
1. Reviewing the key indicators of your hotel such as but not limited to (attach your balance scorecard in your report):
- REVPAR o Gross Operating Profit
- Market share
- ROCE Guest satisfaction
- Staff satisfaction
- ADR
- Occupancy rate
- Public awareness
- Hotel quality index
- Annual staff turnover
2. Provide explanations on the key indicators in relation to how and why the performance is good / poor over the 24 months.
3. Develop a strategic plan to improve the key indicators for the various hotel departments
- Front Office
- F&B
- Marketing
- Human Resource