Industry Analysis and Adaptations

Industry Analysis and Adaptations

Task

Word count: 3,000 words, +/- 10% excluding references (see Section 7 below).

  1. Write a reflective essay titled ‘Industry analysis and possible adaptations’. a. Use the Porter’s 5 Forces model to identify and analyse the current environmental influences on the Apparel Retailers subsector within the UK economy.
  2. Use the Value Chain model to analyse the internal business environment of a firm in the Apparel Retailers subsector within the UK. (chosen firm – Debenhams PLC)
  3. Explain appropriate adaptations that your selected firm could undertake in response to the external business environmental forces.
  4. Based on the task ‘a’ above, reflect on the usefulness of the Porter’s 5 Forces model in understanding the business environment and describe its potential limitations.

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