International Marketing Plan Assignment
It is a part of the group assignment. Our group is developing a marketing plan for Australia Vintage limited company (https://www.australianvintage.com.au/), producing wine, targeting the Chinese market to go internationally. (a plan for international operations in the China market).
My contribution to the group assignment is ONLY to do sections 4. SITUATION ANALYSIS (SWOT) and 5. GOALS AND OBJECTIVES as outlined below in 1000 words. ONLY section 4 and 5!!!. Please find an attached a file for more details.
SITUATION ANALYSIS (SWOT
Internal SWOT analysis
- Identification and analysis of the major strengths of the Australia vintage limited company
- Identification and analysis of the major weaknesses of the Australia vintage limited company
External SWOT analysis
- Identification and analysis of the current and potential major threat(s) facing the Australia vintage limited company
- Identification and analysis of the major opportunities that the Australia vintage limited company can exploit
- Impact analysis of SWOT
- Analysis of the impacts of SWOT on the operation and policies/strategies of the Australia vintage limited company
GOALS AND OBJECTIVES
- Broad and specific goals
- Broad and specific objectives
FYI. Here is a full format for this international marketing plan
- INTRODUCTION
- THE VISION AND MISSION OF THE ORGANISATION
- ENVIRONMENTAL ANALYSIS
- SITUATION ANALYSIS (SWOT) – My contribution
- GOALS AND OBJECTIVES – My contribution
- MARKETING TACTICS AND STRATEGIES
- FINANCIAL ASSESSMENT AND FORECASTING
- EXECUTION AND IMPLEMENTATION OF THE PLAN
- CONCLUSION AND RECOMMENDATIONS
