Jeni’s Splendid Ice Cream Company

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Jeni’s Splendid Ice Cream Company

Title of the project: An Evaluation of Success Factors Impact on the Profitability of Jeni’s Splendid Ice Cream Company in the USA

Statement of the Problem

Many business organizations are initiated globally mainly to realize profits and expand worldwide. For this to be achieved, business organizations need to establish strategies that differentiate them from its competitors (Bhasin, 2012). Marketing is, therefore, a key element determining the success of every business organization. Key success factors impact various businesses to a profound extent towards the actualization of the profit by the involved organization. It is important for every business organization that needs to succeed, so that at the end of the day profits are acquired, need to implement some of the strategies employed by the splendid company of ice cream founded by Jeni in the USA. Business organizations require knowing that in the process of carrying out business activities, various elements barricade the process (Koenigsaecker, 2013). This should not form the basis of turning back of the company. The organization need to be proactive, embrace their customers by serving them well and timely and produce high-quality products. There is the need for such organizations to assign the appropriate price for their commodities for them to remain competitive despite high competitions for the market with its competitors (Hartwell and Roth, 2010).  Jeni’s splendid ice cream company which has expanded nationwide is doing well in business. There’s need to contact case research to analyze some of the strategies the company utilizes to know its creative flavors and its high-quality ingredients. Organizations facing challenges in production, distribution, and sale of their products will be able to use the research project to mitigate these challenges based on the approach being embraced by Jeni’s splendid ice cream company.


The aims and Objectives of the research

The aims of the project include:

  1. To identify the key success factors that impact on the profitability of Jeni’s splendid ice cream company in the USA.
  2. To evaluate strategies being utilized by the company in differentiating itself from the close competitors
  3. To explore the multiple challenges encountered by the company.
  4. To identify mitigation strategies that the company can take to avoid losses and other business related risks.

The Methodology of the Study

The study will employ a case study approach to Jeni’s company.  In the analysis of the case, various strategies of the organization will be analyzed, the culture of the organization will be observed for a considerate period (Danova, 2013). Furthermore for the research to be more efficient, questionnaires will be administered to various stakeholders of the organization. Clarification will be sought in case there is the need for. In selecting the stakeholders to fill the questionnaires, a purposive sampling approach will be utilized to ensure that accuracy is highly realized (Alagaraja, 2013).

Secondary Sources

The study will utilize both the internal and external secondary sources in order to make the research meet its objectives (Emiliani, 2013). Basing on the internal sources, the project will analyze the following sources:

  • Balance sheets
  • Profits and loss statements
  • Inventory records
  • Sales figures
  • Previous marketing research conducted by the organization

Additionally, external sources of secondary data will be important in the research; this will ensure that no critical information is left out needed for the study (Katz, 2012). The crucial elements that will be used in the research entail:

  • Trade, business and professional associations in the US which might have relevant information needed in the study about the organization.
  • The media, including the broadcast media, the internet as well as the print media about the various information they are aware of about Jeni’s splendid ice cream company.



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