Marketing Case Analysis Paper
Using the case study provided by your professor, prepare a letter conveying bad news or following up on bad news
Case:
You are an employee of a software company. Your friend Joe Wong has opened a new Booster Juice franchise. To market his products, Joe has written to you, asking you to help him set up a Booster Juice bar in your company cafeteria. All the drinks would be free, but employees would have to fill out forms to evaluate each recipe. Although you love Booster Juice drinks, you think this is a bad idea for a variety of reasons: your company doesn’t have a cafeteria, you would be embarrassed, and you believe it may hurt your reputation to help a friend in such an obvious way.
Write a letter to Joe Wong, President, Booster Juice Inc., 8915 52st Avenue, Unit 205, Edmonton, AB T6E 5J3. In the letter, retain your good relationship with Joe Wong while explaining your reasons for refusing this request.
Analysis Frameworks
Because the process of learning through case analysis may be new to you, we will devote much of this discussion to providing you with a framework to use in analyzing the cases found in your textbook. Such a framework is useful not only in analyzing cases in textbooks, but also in considering business situations described in publications such as The Wall Street Journal, Business Week, Fortune, and Forbes. In reality, most articles about companies in magazines and newspapers are mini-cases. The cases in your text tell stories, including facts, opinions, projections, results, expectations, plans, policies, and programs. As readers, we need some way to structure the information presented in a way that makes it more useable. Analysis frameworks provide a means to accomplish this end.There are several benefits in having a framework to use for analyzing situations. The first is that a framework provides comprehensive coverageof the topics and issues involved. Without a framework, the analyst may overlook some issues. For example, a person might not consider the various effects of the economic environment facing the organization at a given point in time. Recommendations made without this consideration may not be appropriate, and they may even lead to the failure of the organization. Another benefit of a framework is ease of communication. When everyone uses a similar framework to analyze cases, the terms each person uses have similar meanings. This is a huge advantage in discussing cases in and outside of class. A final benefit is consistency of analysis. A framework provides a blueprint to approach situations consistently every time. This is a great aid in getting started and conducting the analysis effectively and efficiently. Using the framework repeatedly will make you very proficient with it. In fact, experience shows that students continue to use this framework in their jobs long after graduation. They continue to get these benefits, and in times of crisis, the framework gives them something to rely on in dealing with difficult situation