Marketing Management for Hospitality Industry
Throughout the term this unit has identified and discussed key themes related to marketing management in the hospitality industry. Critically discuss how the Consumer Decision Making Model can better assist hoteliers make informed decisions concerning marketing strategy, specifically marketing communications.
Use examples from the Australian hospitality industry within the body of the essay (relevant and recent examples).
Minimum 10 Academic journal references (references not older than 6 years).
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Format:
- Word Count: 1700 words
- Style: Essay form – grammatically correct
- Font: Times new roman Size: 11
- point Spacing: 1.5 lines
- Justification: Fully justified
- Indentation: First line
- Referencing: APA 6th Edition. No footnotes.
Structure:
- Introduction
- Body (no sub headings)
- Conclusion
- Reference List
Criteria and guide:
Content & Knowledge of Topics (Includes: breadth/depth of knowledge, use of literature/evidence of research):
Assignment work demonstrates appropriate selection and integration of theory. Able to consider and expand on topics and issues in the broader disciplinary context. Demonstrates breadth and depth of understanding and has insights and awareness of deeper more subtle aspects of the topic content. Evidence of having researched/read more widely beyond the core materials.
Application of Concepts and Perspectives of Decision Making to ‘Real World’ Examples:
Student can independently apply concepts and perspectives to ‘real world’ examples accurately, and is able to consider full implications of this application.
Articulation of arguments & analytical/evaluatio n skills/application of concepts:
Provides strong, clearly articulated arguments with supporting evidence from literature and/or real world examples. Evidence of originality and independent thought. Has highly developed analytical skills and consistently demonstrates high levels of critical analysis. Demonstrates ability to reflect on conclusions and their implications. Independently takes and critiques multiple perspectives and synthesises these to draw conclusions/form opinions.
Clarity of expression & presentation of ideas:
Highly developed skills in expression and presentation of ideas. Fluent writing style appropriate to assessment task/document type. Grammar and spelling accurate.