Marketing Perspectives: Decision-Focused Approach
The eighth edition of Marketing Strategy: A Decision-Focused Approach focuses on strategic issues while providing specific tools and frameworks for making marketing decisions.
This edition addresses four key trends that are sweeping the world of marketing theory and practice and creating opportunities for college and business-school graduates to bring new tools and ideas to employers or to their own entrepreneurial ventures. These key trends include:
The growing interest among students everywhere in learning what it will take to run their own companies.
The growing importance of emerging markets such as India, China, Brazil, and Russia on the global economic stage and the growing realization in companies everywhere that business today is a global game.
The increasing attention being given in many companies to issues concerning the measurement of marketing performance and the extent to which marketing activities and spending contribute to the creation of shareholder value.
The growing ubiquity of social networks—Facebook, LinkedIn, Twitter, and the like— which provide powerful new communication tools for marketers of all kinds, from companies with goods to sell to political organizations out to change the world.
Perhaps most important, this book—with its focus on strategic decision-making and its web- savvy insights and real-world global perspective—provides the marketing tools and frameworks today’s graduates will need to hit the ground running as they take the next steps in their careers.
- How do you define value creation from a marketing perspective?
- must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. Credible sources are generally scholarly and peer-reviewed.
- course textbook attached
- apa 7 th edition
- due tomorrow 10 am EST.