Marketing Strategies of Aldi
Executive summary
This paper divulges on the marketing strategies that enable a company to maintain its competitiveness in the market. It more specifically focuses on a grocer, Aldi which operates in Australia and is based in Germany. The paper gives a brief description of the company citing some of its unique aspects such as discounted prices. Aldi is a company that has maintained its leading position due to its marketing strategies. However, it retention of this position may be challenged by competitors with similar competitive benefits as Aldi’s. Nevertheless, it has a number of options that it could utilize such as online shopping facilities.
Introduction
Marketing in straightforward definitions can be depicted as offering the correct item at a perfect place at the opportune time and with a privilege price. In increasingly aggressive markets, shoppers make decisions on what products they wish to buy and from what brands. For a company to reach its corporate goals, it has to find out what buyers want and afterward recognize the most ideal way it can utilize to satisfy these necessities and wants. The management experts accentuate on the 4Ps of promotion which are frequently constitutes the marketing blend. These 4Ps are product, price, place, and promotion. A promotion mix is an imperative tool to influence an effective promotion plan to realize an effective product offering. The four Ps of promotion can help accomplishing the corporate targets of customer satisfaction, sales and profits. Building a competitive edge through marketing strategies can be a challenge. Clear objectives should be set as they are vital to the performance of the promotional activities and the effectiveness of the marketing strategies. This paper explore Aldi Company in Australia, reviewing its marketing strategies and giving recommendations and the new strategies it may incorporate in the market.