Metrics for Business Security and Strategies
Introduction
Metrics are the basic strongholds that the Security Specialists will need to uphold if they want to succeed in their business security goals (Christian & Stefan, 2010). However, it forms the last thing to be applied because one will need the readily available process so that he can measure. It’s very important to understand what metrics to take into consideration since many people decide to measure the positive parameters as opposed to the negative ones. For instance, executives will find it easy to agree on success of revamping the Patching is 90% while the opposite of the same metric is 10% of servers are unpatched. Notwithstanding the reported percentage, the patched percentage in the negative lobbies is much dissimilar viewpoint on the same metric. For steadiness in the metric illustrations, the situation we’ll utilize is subcontracting Security Processes. If these security metrics are done appropriately, they can lead to quite best discussion, (Christian & Stefan, 2010).This essay provides four metrics that the enterprise needs so as to ensure that its security and business strategies as well as the objectives are aligned.
Sales Revenue Metric.
The first metric needed is the sales revenue metric. The sales that the organization manages to get at the end of each month tell whether buyers’ interest on the commodity has increased or gone down (Karola, 2017). The sales also can tell whether the company effort on marketing the product or service are bearing fruits, and whether or not they are keeping up with the competitors. However, when calculating the sales revenue, the organization needs to bear in mind that other factors such as changes in the market trend, marketing campaigns employed during the month and competitive campaigns. This metric will be measured by doing a sum of all the money resulting from purchases made by clients that month, and deducting the total sum of the returned goods, and also goods that could not be delivered to the prospective client. To improve on the general revenue a company earns, there is need to concentrate on other sales metrics such as sales qualified leads (Karlson, 2018). This refers to the prospective clients who have shown interest in the company commodity. To achieve sales revenue, sales must exceed costs. With this metric, the company will be in a position to track and monitor its growth, hence steer profitability.
Percentage of highly Valued of Services
Another metric that would help ensure the security and business strategy is upheld is the Percentage of highly valued services which don’t satisfy the security obligations (Zhao, 2011). It is a performance evaluation of the outsourcer that ensures the confirmation of compliance. When there are various issues that are reported, then one should prepare him/herself to take the correct course of action. In addition to this, there must be percentage of highly valued services which have got ineffective or inadequate controls. This metric extends the ineffective manipulations which are acknowledged in all the services. This Metric falls under the element of Organization Design and Strategy whereby, there is enterprise’s methodology for triumph and it sets its straightforward direction. This strategy adapts to exterior and interior factors. Resources become the basic material as far as designing the actual strategy is concerned (KARLSON, 2017). Strategy needs to be aligned into the set goals to ensure achievement of the anticipated results, outcome, and performance of employees within the company. The head of design and strategy must integrate this metric into the company’s system, to allow proper track of operations hence improve efficiency.
Lead to Client Conversion Rates Metric
Lead to Client Conversion Rates is another important metric for indication of good security and business security. Leads will never turn into clienteles on their own but instead, they have to be done the company’s sales-team so that they renovate them into making payments to their clients (Merily, 2017). This business metric mirrors on company’s sales crew’s implementation and it end up indicating the product’s quality for the business. When these leads fail to convert, they end up being unenthusiastic with what the business is offering. To compute the Lead-to-Conversion (KPI), we divide the monthly neoteric leads number with the number of monthly new clients. For the business organization to expand this metric, it is firstly required investigate the causes of low sales conversion degrees. Some of the causes might be poor performance by the sales team. Another cause might be a bad product market fit. (ConversionXL, 2011). This metrics falls under the people element whereby, it characterizes the human resources and the security issues surrounding them.
The element defines the people who implements through designing the strategic parts (Scoro, 2019). It also exemplifies a human cooperation and it encompasses their values, behavior and baseness. It is very important for the information security director to work closely with these human resources and permissible departments to discourse issues such as strategic plans for recruitments, issues of employments and job termination procedures (ISACA, 2009). These need to be amicably resolved by the management to allow constant and smooth flow of operations within the organization.
Under the People element, we also have the metrics of Customer’s loyalty and retention capability (ConversionXL, 2011). When the business has got the loyal customers, it will definitely benefit in various ways. This metrics helps the business organization to grow its sales while marketing the business’ products. The rate of retention will show the number of customers who will be buying the company’s products regularly within a prolonged period. The customer’s loyalty can be amplified after some time through offering outstanding customer care services and providing high quality produces. Another metrics that is related to the element of people is the happiness of the employees. When the employees are happy, it means that they are very productive. According to the recent research, employees work twelve percent more efficiently when they are happy at their workplace. (Revesencio, 2018). When the company keeps its employees satisfied, then it will definitely benefit from a long-term loyalty to its security team and company’s workers. Therefore, it is very important to consistently check if the company’s employees are happily working. The company will know if its workers are happy by conducting team reviews or by using the human resource department to acquire quick response on the teamwork and individual fulfilment levels (Revesencio, 2018). For the company to increase its employee’s satisfaction, it should introduce some new bonuses like free coffee in the offices and retreats. The managers should also motivate their employees being a good example and practicing what they want their workers to follow.
Monthly Website Traffic Metric
Another important metrics that will help ensure the security and business strategies are achieved is the monthly website traffics. This is one the best pointers of any company’s repute. When most of the customers get to hear about the company’s products, they will be yarning to check out that company’s web page (Karola, 2017). For the government to measure this, it is supposed to utilize the free marketing tools like google analytics so that it can track its monthly website traffics together with its trafficking sources hence understanding how customers get to find the company’s website. The best way to improve on this is to upsurge the business promotion budgeting. In addition to this, the company can benefit from free and other effectual tactics like acquiring free press-coverage and sharing valued advices on digital media channels. (Karlson, 2018). This metrics falls under technology element which is constituted in all technological tools, presentations and substructure that make security and business strategy processes more effectual. Technology of using digital platforms to measure the rate of success, is very embryonic element which results to frequent changes in securely strategies. Nevertheless, this element has got its own self-motivated risks. Given the typical inventiveness’s dependence on technology, this element establishes a fundamental part of the company’s infrastructure and an acute module in achieving its goals (Christian & Stefan, 2010).
Monthly qualified lead is another metric for security and business strategies that any organization would like to have. When the company is growing, the investments will tend to grow. This will lead to extra resources in businesses market and trades. Then the company will have a lot of new leads per month (ISACA, 2009). Nevertheless, it doesn’t mean that all these leads will have potential of becoming customers. Hence, there is a need to determine the number of capable monthly leads. Such kind of business metric indicates that the company is aiming at the precise market which has got the uppermost potential of fascinating the new prospects. When the number of qualified leads is deteriorating, then the company will have to do re-evaluation of its marketing operations and sales strategies. The company will need to evaluate the leads which are qualified by the sales team on the foundations that they balance with the company’s potential lead obligations (Revesencio, 2018). The company will also have to evaluate the leads which the sales team has dispatched to the organization, and are ready and waiting for the concluding endorsement ahead of the sales process. The company can improve this metrics by, focusing on a vocational audience that has the topmost probability of being attracted to the company’s products, Instead of pursuing millions of people, (Merily, 2017). This metrics falls under process element. This element includes formal and informal mechanisms which are incorporated into the security and business strategies so that the company can get things done while providing a vigorous link for all of the self-motivated interconnectedness. This element identifies, measures, manages and controls the risks, availabilities, truthfulness and confidence so that it can derive from the strategy and implementation of the effective part of the business elements.
Under the element of processes, we also have the metrics of meeting the overdue milestones. Any business organization will incorporate a good process that will help to achieve its business has goals and mileposts (Christian & Stefan, 2010). Perhaps, the organization will need double its trades revenue drastically, or it will need to arrange for new products launching. These are vast goals and are essentially the projects which can be apportioned into milestones to indicate their progress in security and business strategies. When the organization checks its number of met and overdue mileposts, it will definitely benefit from faster overview of its team’s dimensions. When it continuously fails to meet its milestones, this will be the right period of time to employ some additional hands or affiliate its determinations with authenticity. The business can measure this metrics by setting up numerous project-milestones while keeping track of whether they are timely met, (Scoro, 2019). For the organization to improve on this metrics of security and business strategy, the company’s crew should repetitively cross goals. Somme of the reasons to look out for are irrational prospects, inadequate resources, and poor production. When the business discovers the actual problems, it should try to solving them. In addition to that, it should ensure that it sets the correct significances, (Zhao, 2011).
Conclusion
In conclusion, there exists various results of the model’s application that bring about an alignment of security’s and the sales organization’s goals for an organization. However, a study done revealed that there are many enterprises that do not know what model is the best keep information safe. Currently, sales representatives can get to find out the suitable protocol based on the locality of the business, from the intranet. Again, in every campaign on sales where security works hand in hand with sales, the process of assessing the risk will aid in identifying the technology model appropriate for a campaign. When the security is well versed with the sales process, it enhances its ability to point out the most recent technologies that can be used by the sales personnel out on the ground. Regularly, security measures innovative technology and recommends the most appropriate one to the sales directors who deal with security enhancements during campaigns of sales. In the year 2006, recommendations made by the security personnel helped improve the level of security during conference calls.
References
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