Sales and Purchasing Management
Questions
- Using a company of your choice, in a B2B sector, give an overview of the key points of how value is delivered to the clients. Give a short explanation of why it is important to understand in terms of sales?
- Explain how the company above is structured (organisation) to support its sales activities?
- Describe the key “push & pull” activities of the company and how they support value in their supply chain?
- Give an overview of how their Sales Cycle might be managed strategically?
Formalities:
- Wordcount: 2000 words
- Use a Table of Contents to help your structure.
- References and Appendix are excluded of the total wordcount.
- Font: Arial 12,5 pts.
- Text alignment: Justified.
- The in-text References and the Bibliography have to be in Harvard’s citation style.