MGT 9028 Marketing Assignment 2
MGT 9028 Marketing Assignment 2 – Individual Assignment
Task:
Maintaining sustainable development as the guiding vision for all business, consider the findings from Assignment 1. Focusing on the organisation’s marketing mix, decide on a new plan for going forward that will orientate the organisation’s efforts for competitive advantage. Justify your decisions making use of both theory and industry inputs.
In 2015, countries adopted the 2030 Agenda for Sustainable Development which provides a global blueprint for business worldwide to commit to sustainability by taking shared responsibility for achieving a better world. The 17 Sustainable Development Goals, apply universally to all countries irrespective of their level of economic development; they are integrated and indivisible and balance the three dimensions of sustainable development: the economic, social and environmental. Achieving economic interests, building economic growth and promoting prosperity must go together with strategies that address a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection (United Nations, 2019).
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GUIDANCE
You may find the following steps useful:
- Consider the key findings related to situation analysis carried out in Assignment 1.
- Consider the 5 Ps (People, Planet, Prosperity, Peace and Partnership) targeted by sustainable development (The 2030 Sustainable Development Agenda).
- Clearly identify one of the 5 Ps (People, Planet, Prosperity, Peace and Partnership) that in your view will orientate the company in its efforts to achieve/enhance competitive advantage.
- Develop a marketing mix plan, addressing each marketing mix variable and its planned contribution to your chosen strategy for competitive advantage under the selected P.
Here are some suggested headings for your written report; they are not definitive and you have considerable license to develop your own.
- Summary of key findings from the situation analysis completed in Assignment 1.
- Clear identification of the most relevant P (from the 5 that include: People, Planet, Prosperity, Peace and Partnership) with justification on why you think it is relevant to your organisation’s efforts towards competitive advantage.
- Marketing mix plan addressing each of the marketing mix variables and their main contribution to the achievement/enhancement of competitive advantage, under the the chosen P.
This assessment will expect to see evidence of:
- A clear focus on the question
- Critical and thoughtful analysis
- Wide reading, including appropriate citation
- A literate and articulate writing style
The essay should be typed and referenced fully. The essay should be Times New Roman font 12 with page numbers, headings (either the ones suggested above or those constructed by yourself), and no more than 1,500 words excluding references. Please insert the cover page (Appendix 1 herein) to the start of your assignment document. Please save your document using your student number.
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Word limit: Please pay careful attention to the word limit for this assignment (1500 words). Clarity and succinctness in your discussion is encouraged. In-text references and quotations are included in the word limit but the reference list (provided at the end of your essay) is not included. Please note that any appendices containing additional material beyond the word limit will not be considered. A maximum allowance of 10% (150 words) above or below the word count is permissible, however, you are encouraged to stick as closely to the word limit as possible.
Appendix 2 contains the Marking Scale.
Student Sample Paper:
- Company background
Adidas is a company which design, produce a wide range of sports commodities for women, men and kids. It sells its products through a network of retail stores, franchisees, department stores and online shops (adidas AG MarketLine Company Profile, 2019).
Adi Dassler, the founder of Adidas, started his career in his mother’s wash kitchen in Germany, and registered a company in 1924. He hoped to provide athletes with the best equipments. In 1949, Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and worked with 47 employees. In the same year, he registered a shoe that included the registration which soon became the famous adidas 3-Stripes. When the German national football team won the….Continue Reading….