MGT201 Marketing Management

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MGT201 Marketing Management

Learning Outcomes:

  1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
  2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)

Assignment Question(s): (Marks- 05)


From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions.

  1. Conduct a SWOT analysis for your chosen company based on your research.
  2. Examine the 4 P’s of your chosen company based on the information given.
  3. Use the porter’s five forces model to critically analyze thecompetitive structure of the organization.



  • You are supposed to choose a publicly listed company from the Stock Market.
  • You should use references (company website, financial databases, etc…)
  • While referencing, use APA reference style. MGT201 Marketing Management
  • All students are encouraged to use their own


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