MGT201 Marketing Management
- Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
- Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
Assignment Question(s): (Marks- 05)
From the real national/international market, select any publicly listed company (listed in the Stock market). Critically analyze the chosen company based on the following questions.
- Conduct a SWOT analysis for your chosen company based on your research.
- Examine the 4 P’s of your chosen company based on the information given.
- Use the porter’s five forces model to critically analyze thecompetitive structure of the organization.
- You are supposed to choose a publicly listed company from the Stock Market.
- You should use references (company website, financial databases, etc…)
- While referencing, use APA reference style. MGT201 Marketing Management
- All students are encouraged to use their own