MKT455 Samsung Current Product-Markets

MKT455 Samsung Current Product-Markets

Your contribution one — answer one question only out of four questions below after your study Chapter Two —

  • Question #1  “Expansion by Increasing Penetration of Current Product-Markets,”  is this a strategy Samsung has used? Explain why or why not.
  • Question #2  “Expansion by Developing New Products for Current Customers,” is this a strategy Samsung has used? Explain why or why not.
  • Question #3  “Expansion by Selling Existing Products to New Segments or Countries,” is this a strategy Samsung has used? Explain why or why not.
  • Question #4  “Diversification to Become a Conglomerate,” is this a strategy Samsung has used? Explain why or why not.

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