MKT632 Inter-brand Exhibited Discussion
Instructions
- Visit the InterBrand web site (Links to an external site.) and compare the top 10 brands from this year versus the previous year. Identify the brands that are new to the list and which have disappeared?
- Identify which d brand exhibited the greatest decrease in brand value. What do you believe are the primary factors for the change in brand value?
- Identify which brand exhibited the greatest increase in brand value. What do you believe are the primary factors for the change in brand value?