MKT655DB4: Data Analysis Discussion
Assignment Details
Data Analysis
Remembering an advertisement is great, but does the viewer connect that with the brand name? Recall is an important aspect of purchase intention.
Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.
You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market.
Complete the following:
State the product and brand
Create a 3-question survey that includes the following:
- A gender question
- A recall question
- A Likert Scale question on recall
Survey 5 males and 5 females
- Enter the results of your survey into Excel, and upload the spreadsheet as an attachment to your Unit 4 Discussion Board post.