Mobile Marketing Assessment Challenge
Discuss
- Name the four execution elements and what’s involved with each one.
- Describe in the four different types of execution models for developing a mobile first marketing plan. Which one would you select if you owned a business?
Apply
- Imagine you are selling ice cream at the mall from a kiosk. Create two or three written objectives for your mobile first campaign.
- You are the newest employee at your nonprofit organization, and you ask to see the marketing plan. They respond that they do not yet have one. Explain in a few paragraphs why they should have a written plan.