Mobile Marketing Challenge
Discuss
- How would you describe an Exabyte or a Petabyte?
An exabyte refers to a large unit of computer data storage, i.e., 1,000 petabytes or 1 billion gigabytes. Thus, in decimal terms, an exabyte amounts to a billion gigabytes. Technologists estimate that all words ever spoken by mankind would equal five (5) exabytes. A petabyte is an extremely large unit of digital data, equalling 1,000 terabytes.
- Does the Quantified Self give us too much personal data and overwhelm us at times? Give some examples
Since the 1970s, the movement, “Quantified Self,” has been growing. Quantified Self is the advanced use of data collection about ourselves with the aim of self-improvement. Quantified Self incorporates tech into data collection on personal matters and aspects, such as exercise. This movement assembles technology with data on aspects of an individual’s daily life for states, inputs, and performance. Thus, Quantified Self gives people too much personal data and, at times, overwhelming them. Combining wearable sensors, wearable computing, and personal data tracking to advance daily activities allows technology to quantify people’s monitored functions. For instance, diabetes can utilize biometrics that enables tracking of cortisol and insulin levels in their bodies – helping observe cell activity and sequence DNA.
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I interviewed Marcus Lindsey, who has been using Fitbit since 2018. Aged 68-years old, Marcus is diabetic and uses Fitbit to track his water intake. To Marcus, Fitbit gives a comprehensive view of how his lifestyle patterns such as nutrition, daily activity, and sleep can affect blood glucose levels. On the question of the marketing opportunities he sees with Fitbit, Marcus mentioned that Fitbit offers real-time information and thus, users get encouraged to be more active. Also, Fitbit leverages consumers’ obsession with data. Besides, the device will continue to track users’ exercise. In my own perspective, Fitbit creates value for its users. As a company, Fitbit thrives on community-building marketing. Fitbit users access inspirational ideas for improving wellbeing and wellness, along with local and virtual fitness activates to encourage participation (Becker et al., 2016). It is Fitbit’s mandate to manage all customers’ experiences who interact with their company. Since the customer experiences are multi-dimensional – Fitbit has the opportunity to advance its use of physical media, data, digital devices, content, and community needs.
Mobile media channels services include SMS, calls, Bluetooth, and more. In Chapter 1.2, the SMS mobile media channel service was learned. I learned that SMS text campaign reporting offers a wide range of data regarding incoming and outgoing text messages (Becker et al., 2016). For incoming SMS, I learned that the text campaign reporting shows the user’s phone number, the date and time the SMS arrived, the SMS’s keywords, shortcodes, and any extra information requested within a call to action such as email address and zip code. For outgoing SMS, I learned that the text campaign reporting indicates the date and time the message was sent, recipient’s contact, message delivery, message breakdown, and effectiveness of various media channels.
In Chapter 1.2, I also learned about the value of combining SMS reporting with other channel reports. For example, connecting a text message with a phone call. A text SMS combined with a phone call facilitates follow-up, helping ensure that the intended receiver received the SMS and its information (Becker et al., 2016). Also, I learned that the links found in a text SMS could be coordinated with the Web Traffic to develop a coordinated SMS campaign. This assists marketers in tracking the loyalty engagement and tracking the response rates as well as the revenues realized as a result. Besides, I learned that SMS text platforms allow business people to communicate effectively with their target customers. With SMS, it is possible to deliver the message successfully without the reliance on the internet. Also, text SMS helps measure campaigns based on the number of replies, comments, subscriptions, and likes on the other integrated channels such as Facebook.
References
- Becker, M., Berney, P., Hanley, M., & McCabe, M. B. (2016). Mobile Marketing Essentials. Stukent.