Operations Management – CocaCola Case Study
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Coca-Cola has been producing their baseline products since the late 1800s. At the time, there was little competition for their product line. The brand quickly became one of the most recognized brands on the market. One of the competitors in the market with a similar product was PepsiCo. In the 1980s Coca-Cola released a “New Coke” to their line of products. The product was a flop because the Coca-Cola company lost sight of the reason why so many customers were loyal to the Coke brand. Many customers loved the coke taste as it was. In today’s market, Coca-Cola remains one of the most recognizable brands of all time. The company is able to stay competitive in the market by coming out with new lines of healthier drinks and sodas, teas, and waters. The consistency of the brand allows them to maximize production, all while customizing their options to local flavors of each country. For example, the Coca-Cola I drink in the U.S. was different than the Coca-Cola I drank while I was in Germany. Certain Coca-Cola products vary based on local country’s tastes. In conclusion, although Coca-Cola’s beverages remain a classical staple in many households it is their willingness to adapt and grow make them the perfect example of the application and a competitor to be reckoned with.
References:
- The Birth of a Refreshing Idea/Coca-Cola History. (2021). https://www.coca-colacompany.com/company/history/the-birth-of-a-refreshing-idea
- Chase, Richard B. & Jacobs, Robert F. (2021). Operations and Supply Chain Management (16th ed.). McGraw-Hill.