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Instructions

Create a place analysis  for the company Peloton in which you do the following:

• Accurately identify all areas where the product or service is sold.
• Accurately analyze the chosen product or service’s distribution channels.
  • How are they getting their product to market?
  • Which distribution strategies are being used to effectively create a competitive advantage?
• Provide an analysis of the place strategies and their effect on business success.
  • Describe how the distribution decisions affect the other Ps in the marketing mix.
  • What recommendations can you make in terms of distribution decisions that may improve business success?

Create a price analysis in which you do the following:

• Accurately analyze the pricing system along with its characteristics and effect on the marketing mix.
  • Which pricing strategy does the company use, and how does it compare to similar products in the product category?
• Analyze the pricing strategy’s impact on the economic success of the company?
  • Describe the effect of the pricing strategy on the overall success of the company.

In both analyses:

• Cite any resources you use.
• Be sure your analyses present a focused purpose through strong organizational skills. Also be sure they presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.

ADDITIONAL REQUIREMENTS

• Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
• References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
• Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
• Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
• Font and font size: Times New Roman, 12 point.