Professional Education Business Project
Instructions: Develop the following practical case, each subsection has a value of 2.0 / 20%. Total 10 points / 100%
Introduction. A group of investors has detected that the business of higher education schools (professional education) is a line in the market with high potential due to its great demand. To do this, an office was hired which will be in charge of developing several proposals that will be put to the consideration of the general management and from all of them the one that best suits the needs of the business will be chosen. The exam consists of developing a proposal that must contain the following elements:
- If you are considering opening a school that provides higher education services to the middle stratum of the population in Mexico City, define the market study considering the analysis of demand and analysis of supply.
- With the information previously collected, determine the price analysis for the business that we are proposing, you must consider the type of population to which the project is directed and the offer that is already in the market.
- Build a SWOT matrix in which you present the strengths, weaknesses, opportunities and threats of the business under study.
- Design a plan in which you capture the distribution and location of the project.
- Describe through a synoptic table the inputs (laboratories, technology, computer equipment, etc.), labor (personnel by areas or departments) and other expenses necessary to make the project a reality, remember that at this point we are developing the technical study.
It is important that before describing each of the sections, you give context to your project, choose the name you want for your business, determine the careers you will offer and more characteristics that you consider important in order to shape your proposal.