Professional Practice Business Management
Case Study: Facilitating growth & innovation within an existing large company
During this term you will complete a body of work which enables you to thoroughly research an existing large company of your choice, looking at their brand values/DNA/successes/failures/opportunities etc creating a report with visuals, as well as completing weekly tasks which will allow you to comprehend how to run a company through a CEO’s eye. It’s imperative that you look into business development and new initiatives, which is incredibly aligned with the current global crisis we find ourselves in.
Aim:
- To develop an understanding of business practicalities through action reflection & a case study
Gains:
- Entrepreneurial mind – set
- Knowledge, skills and attitudes for professional practice
Tasks:
- Company analysis (values/DNA/SWOT analysis) with visuals
- Identification of issues/missing components/areas for improvement
- Create a new initiative/idea for the company, which will increase their brand awareness, aims and goals
- Develop a project plan
- Devise a social media campaign, to engage old & attract a new audience (Discount/competition/live/polls)
- Create a timeline of events (Thinking about the project plan)
- Identify a gap within the employees, what role needs recruiting (you can create a role in relation to your new initiative)
- Create a job description (For new role)
- Review a CV & Interview applicant (Peer assessment)
- Overall evaluation report of case study 2500 words inc SWOT & Flexible support report (Think about obstacles, pandemic/sickness/misconduct and how you can overcome those)
- Present case study (Company analysis, new initiative, project plan, social media plan, recruitment outcome & support report)