Research Paper – Marketing Management
The purpose of the project is to give your team an opportunity to apply what has been learned about marketing management (through course lectures, readings, research, and discussions) and expand research skills to develop a marketing plan.
The plan will be for Magic Spoon a startup cereal company. Here are some resources to help you get started:
https://magicspoon.com/products/variety-pack-cereal-case
https://www.fastcompany.com/90493633/how-cereal-startup-magic-spoon-milks-nostalgia-to-sweeten-its-direct-pitch-to-grown-ups
https://www.forbes.com/sites/melissakravitz/2019/10/25/magic-spoon-is-the-future-of-cereal/#38f5261e7240
The paper should be about at least 4 pages (and conclusion excluded) with at least 4 supporting references(3 academics at least) and 4 PPT Slides. Format in the APA style and be mindful of citations and references. Refer to the attached guidelines for the required sections of the marketing plan. Accessibility score: High Click to improve
Attached the MarketingPlan PPT for the below sections to cover
The sections I need to have is
- Positioning Statement & Branding Strategy
- Distribution Strategy