Search Engines Discussion Questions
Briefly respond to the following questions:
- Describe how you use search engines now compared to how you used them in the past. What has changed as mobile has become more popular?
- What is the different type of content you would see on a persistent website versus a landing page?
- Describe potential issues a marketer may have when posting content on social networks. What are the opportunities and threats from posting content?
- Go to a favorite brand’s Facebook page and look at the number of followers. Post a message about the brand on Facebook and see if there’s a reply. How active is the brand on Facebook? Answer: Louis Vuitton 24M Like it, Last post was March 10 of this year.
- Conduct a study of a favorite brands SEO by putting its name into the main search engine’s (Google, Bing, Yahoo) to find out what ranks first, second, etc. Are the results from these searches similar? What did you learn by this exercise?
Primary Source
- Becker, M., Berney, P., Hanley, M., & McCabe, M. B. (2016). Mobile Marketing Essentials. Stukent. ISBN: 978-0-9967900-4-8.