Situational Analysis Case Analysis
CASE ANALYSIS OUTLINE
Situational Analysis
External Environmental Analysis (Outside of the organization)
Economic, Social, Political, Technological, Natural
Internal Environmental Analysis (Specific to the organization)
Market Analysis- Description of the market, Primary customers
Evaluation of Marketing Strategies
Product, Price, Distribution, Promotion
Evaluation of the other Functional Areas-
Finance, Production, Human Resources, Technology
Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis
State the Main Problems facing the business/organization
Development of Strategic Alternatives (2)
Evaluation of Strategic Alternatives (2)
Recommendation of the better Alternative
Implementation Techniques for Recommended Alternative (How, when, where, why).
Control Procedures to keep Recommended Alternative on course.