Social Media Management and Rationale Report
Module Learning Outcomes covered in this assignment
- To gain an understanding of the theories and concepts underlying the use of social media platforms in marketing.
- To display a proficiency to set up and manage a range of contemporary social media platforms.
Assignment Task
You have been hired by the organisers of Kebabingham as a Social Media Marketing Consultant to set up and maintain (for 4 weeks) 2 social media platforms to support the specific social media marketing aims of next year’s festival (February 2020). This must be supported by a “Rationale Report” explaining and justifying the reasons for the content ideas & maintenance of the social media platforms, including a content calendar.
Task Guidance
You are required to:
- Set up social media platforms, (minimum of 2), i.e. Twitter, Facebook, Instagram.
- Populate the platform for a period of 4 weeks with relevant content, the platforms must be managed on a weekly basis. It is your decision as to how often you post, but you must justify your choice in the report.
- Produce a 1,500 word report, clearly justifying the ideas for the content including a ‘Content Calendar’ that charts the content posted.
REPORT
- Introduction – set out clearly what the report will discuss.
- Discuss the reasons for implementing the type of:
- Social media channels chosen and implemented
- Content ideas chosen
- Discuss how you plan to manage the pages and include a ‘Content Calendar’ that charts the content posted
- Discuss how the content you post will be effective in attracting visitors to the event
- Analytics – are there any patterns identified in your engagement? What can you do with this information?
- Conclusion – appropriate conclusion to sum up the report.
Place the links to your social media channels on the front cover of your report. Please ensure that the links work before submitting.