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Socially Responsible Marketing Report

Topic: Socially Responsible Marketing for Business in New Generation

Introduction (150 words)

1. Describe Social Responsibilities in marketing
2. Role of Social Responsibilities in today’s businesses and marketing

Theoretical Perspectives (1,000 words)

1. Important of social responsibility in marketing (SRM)
2. Distinctive characteristics of SRM
3. Types of SRM
4. Socially responsible business models
5. Cause related marketing
6. Social Marketing

Analysis (700 words)

1. You should use local examples
2. Recommendations for improvement for his/her own organisation

Conclusion (150 words)

1. Your conclusion from the understanding of the concepts and evidence of your ability to understand the meaning of social responsibility in marketing