Super Bowl Commercial Discussion
Whether you watch the Super Bowl or stream the commercials, you’ll be asked to provide the class with your summary about the success of the commercials. You will also email your responses to the questions in advance of the class on Monday to recieve full credit for active participation in the class.
Answer the below questions
1) Choose a commercial to discuss with the class
2) Answer the following quesitons
What are reasons why buying a Super Bowl ad is a good
- investment for companies?
- Consider that over 100 million people watch the game, far more than any other single television
- event
- Consider that roughly 50% of viewers tune in just to watch the commercials
- Consider that people tend to remember the commercials they see in the Super Bowl
- (advertisers in the past Super Bowl saw a 50% increase in web traffic the day after the game)
- Consider that even if sales aren’t immediate, the branding and product recognition can be very
- valuable
- Was the company recognizable before the end of the commercial? If no, do you think the commercial was still effective? Why or Why Not?
- Who was the target audience for the commercial? Why?
- Would you recommend purchasing an ad for the superbowl? Under what conditions?
The below journals might help
https://www.theshelf.com/the-blog/super-bowl-marketing
The below is the example of superbowl commercial
https://www.youtube.com/watch?v=RY5258I27nA&feature=emb_logo