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Idea Generation and Business Model Development

Post published:April 28, 2020
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Idea Generation and Business Model Development Assessment 2: Think Big Task Description: The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by…

Swinging Safari IMC- Case Study Analysis

Post published:June 10, 2019
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Swinging Safari IMC- Case Study Analysis Executive Summary This paper outlines the recommended integrated marketing communication (IMC) approach for an Australian-produced, low-budget romantic-comedy called ‘The FlipSide’, releasing in Australian cinemas…