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The Little Moments: Attractive Mantra

The Little Moments: Attractive Mantra

Description

For this project, you will be creating a proposal for a strategic communication campaign for the organization and campaign focus that you identified in Module 2. You should follow the strategic communications plan template (Links to an external site.)Links to an external site. from the W.K. Kellogg Foundation website as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the link at the bottom of the page. Your final project should meet these requirements: Include a cover letter to pitch the proposal effectively. Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report). Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class. Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included) Ground the message with a clear theoretical approach to message design. The entire report should be 7-10 pages (excluding the cover letter, executive summary, campaign samples, and references). Incorporate effective tables or figures to present key information. Include at least 2 samples of materials that would be disseminated as a result of your project.

Introduction

Most people appreciate genuine moments of authenticity. I am relatable to this personal branding idea. All my delightful posts that appear on my LinkedIn feed showcase the progression of my career to what it is today. By posting contents that reflect my mantra, oration, and motivation as well as staying active on LinkedIn, I have become an attractive figure to many employers. Let it be known, my LinkedIn profile has shaped me to a successful brand in itself. My mantra is “Your Success is My Concern”. As a result, employer companies always see me as an employee who truly cares.

Social Media Tools used in Developing my Personal Brand

  • Mention: This real time social media platform will be used in monitoring what employers say about me on social media(Daniel, 2015).
  • Buffer: An easy-to-use interface and tool of social media scheduling in which I update all my social channels with one click.
  • Hootsuite: This is the easiest brand-conversation monitor that helps in keeping on top of radar in real time on social media platforms such as LinkedIn.
  • Talk walker: This media tool gives people brand mentions in real time thus helping in understanding brand performance, engagement levels, and influences(Aaron, 2015).
  • Social mention: It is a perfect tool of learning about personal brand interactions and mentions in an easy-to-digest visual way.

Strategies Employed in Developing Attractive Mantra

  • Right networks choice: Gaining traction in social media platform like LinkedIn depends on the right network choice.
  • Visual branding: Emphasis on social medial visual branding is the other strategy and must be consistent across all social channels. The engage, engage, engage strategy needs to be employed here(Susan, 2016).
  • Personal profile promotion: A strategy that helps build more on the initial traction gained on social media by an individual.
  • Topics consistency: Social platforms like LinkedIn, Facebook, and Titter are vital for content curation.
  • Regular posts: Ensuring regular posts in LinkedIn, Twitter, and Facebook makes one’s brand get famous and attractive to the targeted audience.

Uses of Social Media in Building Personal Brand

  • Expertise identification: Social media helps an individual in identifying at least three areas of expertise to define their uniqueness.
  • Helps in designing profile link lists: Social media helps in storing links for all profiles in a spreadsheet for easy review and reference.
  • Brand positioning statement: Social media platforms are used in developing a personal brand statement in a manner that stands for all attributes of a person.
  • Enhancement of feel and look consistency across all platforms: The choice of one’s style, color, and branding tone influences personal brand consistency in LinkedIn and FB(Feldman, 2015).

Personal Branding Requirements

  • Choice of color story and logo to unify one’s online personal brand
  • Keep things well-organized and easy to navigate and attractive to the employers
  • Keep the content simple and entirely focused about myself
  • Personalization of my images as an approach of telling my professional story
  • Finding of the personal brand voice through visuals or writings

Ways of Building Personal Brand on LinkedIn

  • Optimization of LinkedIn Profile: Personal profile remains the core element of one’s experience on LinkedIn. Professional, approachable, and friendly photos have to be used(Daniel, 2015).
  • Creation of meaningful connections on LinkedIn: Optimization of a personal profile positions an individual as a strategic brand whose networks and associations cannot be shaken.
  • Publishing on LinkedIn: LinkedIn is the platform used by professional to publish information about them to the consuming media.
  • Customization of one’s feed by following people who matter most: In this approach, a person is able to adjust his profile by choosing ads and feeds to improve their experience.
  • LinkedIn slide share account creation: Offers one’s personal brand a SEO advantage.

Creation of LinkedIn Profile

Step 1: Opening the LinkedIn webpage with several text fields

  • Entering personal information in the text fields: first name, last name, email, password
  • Click on the yellow button of join now below the information entry fields
  • Click on the drop-down menu of countries and select your country of residence
  • Type in your country ZIP code just below the “country” box
  • Click on the next icon below the country ZIP code box
  • Click either YES or NO box to indicate if you are a student or not
  • Type and describe your job title and the employer company, in this case Tesla

Step 2: Personalization of my LinkedIn feed

  • Choosing of an account personalization option, in this case building my professional network
  • Opening the email address using the LinkedIn sign up details
  • Open email from the LinkedIn message icon and click on confirm
  • Make a decision whether to import contacts or not
  • Upload a profile picture of yourself, do not skip this unfilled
  • Click on continue and select the right channels to follow
  • Click and select the number of influencers you are following

Step 3: Profile Editing

  • Click on the “Me” tab displayed at the top right corner of your profile image
  • Click on the tab “view profile” displayed in the drop down menu
  • Next click on the pencil tab showing first and last name, headline, current company, add education, location information, and summary statement
  • Click on save so that the public gets able to see your personal information
  • Add professional skills and experience in the experience section, click on save
  • By clicking the pencil icon, edit additional work experience on the profile and click save

My LinkedIn Account

Creating a Blog

  • Choosing of personal blog that involves the blog host selection; I will choose Namecheap
  • Determination of the amount of control to be exercised over the blog URL; for example myblog.wordpress.com/
  • Get started by designing the blog’s look and upgrading its privacy in the chat box options in the blog server
  • Blog designing to meet simple navigation goals such as posts, popularity and clutter reduction
  • Create and maintain the first blog post by blogging daily and keeping all blog posts short
  • Be honest, truthful, and of top integrity in all posts; adjust blog frequency and create new blogs each second

Blog Infographic

How attractive mantra contributes appeal to employers,

Every employer desires to employ creative, experienced, and ambitious staff. My personal mantra “Your Success is My Concern,” gives me the optimal chance of being considered by employers in the labor sector. This fantastic infographic by Kevin007 explains the impacts of hard work, determination, ambition, creativity, and experience to career growth. Tesla retailer firm emphasizes on the recruitment of highly capable team of workforce (Jim, 2014). Generally, attractive mantra increases the chances of career growth both internally and externally as well as motivating people work towards strengthening their career goals and focus.

Plan for Creating PLN

  • Find and maintain the collaboration spirit as the main driving force
  • Join a social media platform and community such as Classroom 2.0 and The Educator’s PLN
  • Join a meetup community such as online networks such as Hangout, cyberspace, Google, Skype, and Second Life
  • Seek to become an icon or beacon of sharing the current trends information in the networks
  • Ask any questions that you need to get clarity by trying searches like Wikis, news articles, blogs, and TED talks
  • Ensure you are an active participant on your profile
  • Use the right communication approach when contributing in the social platforms
  • Designate a personal and professional account
  • Create a landing page that engages newbies

Legal Issues Regarding my Personal Brand

  • Defilement of social media user rights by the host companies; some of the companies charge unreasonably high prices to host people’s profiles
  • There are issues of privacy and copyright where some people feel insecure to upload their profiles in the media but the law requires that for every individual
  • Improper enactment of the legal frameworks governing personal branding profile online and this leads to law disobedience
  • Most of the current laws government personal brand online profiles have no limits, restrictions, and exceptions; as a result people end up misusing the social media for the wrong purpose (Aaron, 2015).

Ethical Issues Regarding Personal Brand

  • Some people upload profile information that defiles the cultural heritage of the country and the society in which they come from
  • The question about what social media content is considered ethical to preserve or not remains unanswered and thus a major issue
  • The key values required of an individual to open social media brand profiles are still unknown with some including accountability, diversity, professionalism, and social responsibility (Jim, 2014).
  • Some personal brand profiles may lack respect to the set norms, cultures, and believes of a community
  • Ethical dilemmas relating to whether social media creates professional and personal completion or is just a matter of exposure

Approaches of Resolving Legal and Ethical Issues

  • Maintaining a high code of respect, professionalism, privacy, trust, security, judgement, objectivity, and integrity
  • Upholding a high sense of social responsibility, cultural heritage, and flexible navigation that suits all user needs
  • Increase in computer technology and law enactment to enhance security and personal profile security thus guarding privacy invasion
  • Ensuring public disclosure of facts that embarrass people’s privacy as well as publicly placing a person in a false light
  • Taking the right legal measures against people who use other’s names to gain commercial advantage or to ruin their public image

Steps of Building my Personal Brand from Scratch

  • Discovery of my community: I had more than just passion to becoming a successful manager. Study on different peoples’ needs helped me without frustrations
  • Knowing my audience: In my LinkedIn profile, I only targeted certain employers and not just any employer and that is why I have been securing relevant jobs to my career
  • Crafting of my profile message: My profile messages were ever short, prices, and memorable in a manner that employers could not mistake
  • Honing of my uniqueness: I did something different, my profile majored on professional information regarding my successes and future career goals
  • Values definition: On top of my profile was my description about personal attributes such as accountability and driving innovation

Next Steps of Developing Personal Brand

  • Consideration of my outlook on the professional world: Consideration of the world outlook will help me in developing a more advanced personal statement about my professional success and talents.
  • Thinking about my personal goals: Currently, I have not been able to realize all my career goals. This step will help me in expanding more about my unachieved professional goals that I want to achieve in the next employer(Susan, 2016).
  • Looking at my professional attributes and history: The recognition of more personal attributes that were not initially included in my profile is very vital; for instance 10 years of experience managing over 20 teams of employees in Tesla

Best Practices in Personal Brand Profile

  • Target specific employers who mutually suit your profile fit; this is more objective for only the targeted employers are addressed in the information uploaded
  • Maintain high code of integrity, honesty, trust, and confidentiality to all personal information uploaded and displayed for numerous employer views(Jim, 2014).
  • Personal brand profile optimization for proper SEO; only the most relevant keywords that support a person’s brand profile should be used
  • Skills and endorsement section needs to be edited on a timely manner to keep a person more connected to the target employers in the labor market

Monitoring My Online Presence

  • Unique visitors: The number of people visiting your website, blog, or LinkedIn profile is a useful approach to monitoring my online presence and traffic
  • Search engine traffic: The number of traffic being created in my LinkedIn and blog page through search engines such as Bing and Google helps me monitor my online progress success(Aaron, 2015).
  • Bounce rate: The rate at which visitors to my blog page and sites immediately leave or bounce before going to the next page also helps me monitor my online presence

Measuring My Online Presence

  • Number of views on my page: I use the cumulative number of views per page as clicked by people during a given time period
  • Conversion rate and inbound links: The percentage of people visiting my site and take a particular action to contents that entice me(Feldman, 2015).
  • Inbound links: the number of external links to my site are also useful in measuring my online presence

References

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