The Quest for Competitive Advantage
The case will be found in Essentials of Strategic Management: The Quest for Competitive Advantage 6e
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Costco management has employed you as a consultant and asked you to assess the company’s strategy, competitive market position, and overall situation, and recommend a set of actions to help ensure that the company achieves its targeted long-term objectives. Please prepare a report for the senior executives at Costco that includes:
- An identification of the key elements of the company’s business model and strategy, including the pros and cons of the company’s current strategy.
- An assessment of what competition is like in the North American wholesale club industry, identifying which of the five competitive forces is strongest and why.
- An assessment of Costco’s strengths, weaknesses, opportunities, and threats.
- An evaluation of Costco’s financial performance (based on the data in case exhibit 1) and a comparison of how Costco is doing from a financial situation versus Sam’s Club and BJ’s Wholesale (from exhibits 1 and 4).
- Determine how well you think Costco is performing from a strategic perspective and if you think Costco enjoy a competitive advantage in the North American wholesale club industry over Sam’s Club and BJ’s Wholesale.
- Provide a set of practical and detailed recommendations to deal with any issues or problems that you identify from the analysis you complete.
This report should be no more than 10 double-spaced pages (attach financial assessment in appendices), use Calibri size 11 font, and include all necessary sources to ensure you provide support for your assumptions and recommendations. It should be a professional document that includes a title page clearly identifying your name with all required sections clearly identified. It should be attached to Blackboard by 6pm on the day it is due and will be run through plagiarism software.